Comparing two mags: one from a religious organisation, the other from the cultic scientology
1:

Summarized:

 
Source ( scientologie)
Secours Catholique "Caritas"
Issued at
3 to 6000 copies, glossy paper etc. 32 pages, double cover
616221 copies., 32 pages, Ordinary paper
Cost for one copy, estimation
3 US $
0, 1 US $
summary
all is publicity, but one page ( 97 % publicicty)
12 % is for "publicity
charitable aspect
3 %, with private photos boasting the cults "charities"
88%, most neutral, without religious signs etc.
Advertisement symbolism
50 "copyrighted" symbols, large size in many cases
6 symbols, 4 small et 2 middle sized.
 
 
 


*

Magazine scientologue "Source" n°, 137, français.

Now the magazine of Le Secours catholique